At the age of 14, instead of working at McDonalds with her peers, Anna Massie began babysitting. Her experience with helping care for her sibling, who has epilepsy, taught her how to care for kids. Based in Brisbane, Massie was a babysitter throughout her teenage years. At the age of 24, Massie was working in public relations and preparing to move to London. Soon after arriving in London, the global financial crisis hit and the only job she could get was back to her roots in the field of nannying.
It was during this time though that Massie had a breakthrough; she realised that, unlike in Australia, being a nanny overseas was a professional career. Massie spent the next two years overseas as a nanny in London and Istanbul. When she returned to Australia, she began working for an ASX-listed company called Transpacific Industries. At the time, there was a big push for diversity within the corporate space, specifically in promoting more women to senior positions within organisations as well as having more women sitting on boards.
The one problem that Massie noticed with this was that many companies were not providing the childcare facilities that many mothers would prefer. The companies that did have childcare centres had huge waiting lists. So Massie decided to create her platform called The Corporate Kid.
The Corporate Kid is a professional nanny service that allows corporate companies to offer nannies as an employee service. Primarily, the service is targeted at assisting new mums get back to work so that they can continue to climb the corporate ladder. But it’s also about enabling flexibility in the workplace. The company also provides a one-on-one service where it works with families looking for nannies.
“The services we provide are both permanent and temporary for companies to offer to their staff,” says Massie. “We also provide one-on-one services to families, and we’re working with some hotels to give them access to temporary services. We also offer ‘weekend without kids’ which allows families that never have a break to come to us and get a nanny for four weekends a year.”
Technology of course plays a major role in reaching The Corporate Kid’s customers, but entrepreneur-focused financial services company We Love Numbers has played a massive part in keeping the ‘business’ side of the business in check and on track.
At the time of engaging We Love Numbers, Massie says that she had the worst accountants in the world and was not getting any outcomes from them. She also notes that the community aspect of the organisation was a major selling point.
“I really needed that community atmosphere that We Love Numbers provide as well as the support,” she says. “I have been doing all this on my own and I found We Love Numbers really believe in my business; it’s a win-win.”
“They’ve all given me great advice and guidance. The community has been fantastic for me as well as the fact that every week I get a profit & loss from the team. If I ever have questions, they’re so quick and fast getting back to me. They take away all the financial stress. It’s great to just take a photo of your receipts and not have to worry about anything more and the finance side of things is just not my greatest skill. So just that assurance helps me a lot.”
The plan is to begin to scale The Corporate Kid over the coming months and offer it as a national service by the end of the year. We Love Numbers is playing a major role in guiding Massie on how to manage this process and take growth to the next level. Recently, Massie brought a business partner into the company to help out in the areas of strategy and recruitment while she focuses on building revenue and relationships with corporates.
This post is sponsored by We Love Numbers. To find out more information what the We Love Numbers community is about go to welovenumbers.community/apply