One thing that would be glaringly obvious about us here is that we LOVE Blogs! – The major content growth on our site is through user generated blogs on all sorts of different and wonderful topics. Blogs these days are like twitter accounts, most people have one, and most businesses have one – so how do you know which ones to follow through all the clutter?
There is nothing worse than getting to the end of the quarter and realising that you do not have your financial house in order. To be honest whilst we are still operating the business in a very lean way, a book keeper is a luxury that we do not have at the moment and so the administration side of things here currently is under my Job Description.
We have an exclusive offer for a limited number of companies to be involved in a new project we are backing, sending video blogger Simon on a 20 day, 10 city trip across the best startup hubs in the US. This 10 part series will be a REALISTIC look on what is happening in the US for Australians.
Ever sat their watching those advertorials on television – you know those ones that usually take place late at night when you should be in bed. Most of them to do with weight loss [I swear they know I am sitting there with a packet of biscuits watching telly] – Have you ever picked up the phone and ordered what they are selling? I have a secret – I have … I am a stupid, stupid man.
This month my business partner is away, and while he is gallivanting around Europe or Asia or wherever he is at the moment, I am the go to guy at the top level of the business. Luckily for me, we knew that the holiday was coming up and we were able to prepare in advance the weekly tasks and automate them for the site etc so that everything could keep ticking along smoothly.
Today I want to chat a little bit about advertising. I have been noticing a change in the way that media buyers are talking with media agencies. In the future companies will be wanting a lot more than just pageviews and exposure for their brands. They will be wanting guaranteed return on their investments, this means a couple of things for publishers.
When you are starting up, one of the best things you can do is educate yourself, immerse yourself in various theories and do some reading to inspire yourselves. The problem is which books should you read? – there are literally thousands of books out there at the moment both new and old that are geared towards the consumer that wants to leave their full time role and “make their millions”.
One of the hardest things when starting up is getting street cred in your industry. When you are the “newbie” on the scene, customers have no reason at all to trust you or what you need at all and traction – real traction takes time. And to gain press coverage journo’s look at these things before they will talk about you. This is why awards can be so useful for startups to build their profile.
At Breakfast yesterday one of my friends made a comment that really made me think about how obsessed I have been in the past year whilst building the business. “Mat’s more fun these days, he doesn’t reject us every time we ask him to hang out now” was the comment.
Paying people to follow you on social media is a bit of a hot topic at the moment, especially since SMH ran an article on the types of services and businesses out there that take care of this type of thing for you. There is a lot to be said around “faking” it until you make it, but when you are messing with “metrics” in your business I feel that you are being dishonest with customers.
When you are starting a business sometimes we get all caught up with the “day to day” “busy busy” tasks that actually DON’T contribute anything to the bottom lines of our businesses. All the paperwork and social media and writing and planning is always a priority over the actual “doing” part sometimes and this ladies and gentlemen, is bad for your pockets.
Today we are talking about Sales. Whether you like them or not – unless people are buying stuff from you – your business will not survive for very long. In fact I would argue that Sales is one of the top three critical points that ALL businesses need to make sure they have in place if they are going to have longevity at all.
Over the weekend I was trying to put together a desk, when it comes to [actually physically] building things like furniture, I am pretty crap. I must admit I was was kinda tempted to leave a couple of screws out of the build, because at the time the desk seemed sturdy and was standing fine and they seemed unnecessary to be honest with you.
A lot of Startups that I talk to have a blog as a standard part of their website, we do know that Blogs are great for a businesses SEO etc, but let’s be honest, when blogging is not a key part of your business [like it is ours] it actually costs you money to produce it as it takes away from time when you could be concentrating on bringing money into your business instead.
Today we talk about lying. We all know that it is wrong, but from time to time, especially if their is a lot on the line, we may find ourselves promising something to a potential customer that we know we can not deliver, and then down the track it presents problems for us, our reputation and integrity as people and as a business are bought into question and quite often, the beginning of a failed business starts to emerge.