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VNewsletter – What Blogs are you into?

- October 29, 2012 1 MIN READ

One thing that would be glaringly obvious about us here is that we LOVE Blogs! – The major content growth on our site is through user generated blogs on all sorts of different and wonderful topics. Blogs these days are like twitter accounts, most people have one, and most businesses have one – so how do you know which ones to follow through all the clutter?

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VNewsletter – HELP, My Financial House is a Mess!

- October 22, 2012 1 MIN READ

There is nothing worse than getting to the end of the quarter and realising that you do not have your financial house in order. To be honest whilst we are still operating the business in a very lean way, a book keeper is a luxury that we do not have at the moment and so the administration side of things here currently is under my Job Description.

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VNewsletter – The Leeap Project

- October 15, 2012 2 MIN READ

We have an exclusive offer for a limited number of companies to be involved in a new project we are backing, sending video blogger Simon on a 20 day, 10 city trip across the best startup hubs in the US. This 10 part series will be a REALISTIC look on what is happening in the US for Australians.

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Vnewsletter – I did it, I bought the quick fix weight loss pills

- October 8, 2012 1 MIN READ

Ever sat their watching those advertorials on television – you know those ones that usually take place late at night when you should be in bed. Most of them to do with weight loss [I swear they know I am sitting there with a packet of biscuits watching telly] – Have you ever picked up the phone and ordered what they are selling? I have a secret – I have … I am a stupid, stupid man.

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VNewsletter – My Business Partner is Away, I’m Screwed!

- October 1, 2012 1 MIN READ

This month my business partner is away, and while he is gallivanting around Europe or Asia or wherever he is at the moment, I am the go to guy at the top level of the business. Luckily for me, we knew that the holiday was coming up and we were able to prepare in advance the weekly tasks and automate them for the site etc so that everything could keep ticking along smoothly.

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VNewsletter – Making Income through Advertising

- September 24, 2012 1 MIN READ

Today I want to chat a little bit about advertising. I have been noticing a change in the way that media buyers are talking with media agencies. In the future companies will be wanting a lot more than just pageviews and exposure for their brands. They will be wanting guaranteed return on their investments, this means a couple of things for publishers.

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VNewsletter – What Books are you Reading?

- September 17, 2012 1 MIN READ

When you are starting up, one of the best things you can do is educate yourself, immerse yourself in various theories and do some reading to inspire yourselves. The problem is which books should you read? – there are literally thousands of books out there at the moment both new and old that are geared towards the consumer that wants to leave their full time role and “make their millions”.

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VNewsletter – Am I up myself? I just Nominated my company for an Award …

- September 10, 2012 1 MIN READ

One of the hardest things when starting up is getting street cred in your industry. When you are the “newbie” on the scene, customers have no reason at all to trust you or what you need at all and traction – real traction takes time. And to gain press coverage journo’s look at these things before they will talk about you. This is why awards can be so useful for startups to build their profile.

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VNewsletter – Playtime

- September 3, 2012 1 MIN READ

At Breakfast yesterday one of my friends made a comment that really made me think about how obsessed I have been in the past year whilst building the business. “Mat’s more fun these days, he doesn’t reject us every time we ask him to hang out now” was the comment.

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VNewsletter – Can I Pay You To Like Me?

- August 26, 2012 1 MIN READ

Paying people to follow you on social media is a bit of a hot topic at the moment, especially since SMH ran an article on the types of services and businesses out there that take care of this type of thing for you. There is a lot to be said around “faking” it until you make it, but when you are messing with “metrics” in your business I feel that you are being dishonest with customers.

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VNewsletter – What are you Doing Today?

- August 20, 2012 2 MIN READ

When you are starting a business sometimes we get all caught up with the “day to day” “busy busy” tasks that actually DON’T contribute anything to the bottom lines of our businesses. All the paperwork and social media and writing and planning is always a priority over the actual “doing” part sometimes and this ladies and gentlemen, is bad for your pockets.

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VNewsletter – Ask Questions, Listen for Triggers.

- August 12, 2012 1 MIN READ

Today we are talking about Sales. Whether you like them or not – unless people are buying stuff from you – your business will not survive for very long. In fact I would argue that Sales is one of the top three critical points that ALL businesses need to make sure they have in place if they are going to have longevity at all.

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VNewsletter – To Build a Desk, You Need Strong Legs…

- July 30, 2012 1 MIN READ

Over the weekend I was trying to put together a desk, when it comes to [actually physically] building things like furniture, I am pretty crap. I must admit I was was kinda tempted to leave a couple of screws out of the build, because at the time the desk seemed sturdy and was standing fine and they seemed unnecessary to be honest with you.

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VNewsletter – How do I get compensated for my Blog?

- July 16, 2012 1 MIN READ

A lot of Startups that I talk to have a blog as a standard part of their website, we do know that Blogs are great for a businesses SEO etc, but let’s be honest, when blogging is not a key part of your business [like it is ours] it actually costs you money to produce it as it takes away from time when you could be concentrating on bringing money into your business instead.

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VNewsletter 9/07/12 – “We Lied to Our Customers”

- July 9, 2012 2 MIN READ

Today we talk about lying. We all know that it is wrong, but from time to time, especially if their is a lot on the line, we may find ourselves promising something to a potential customer that we know we can not deliver, and then down the track it presents problems for us, our reputation and integrity as people and as a business are bought into question and quite often, the beginning of a failed business starts to emerge.