Brains Trust

It’s time to go video viral!

- August 5, 2013 3 MIN READ

It is not long after the advent of modern technology and the Internet that viral marketing was born, growing up to become of the most effective and exciting methods for getting a brand into the public radar.

Brains Trust

Is your ‘Send to Friend’ campaign illegal?

- May 21, 2013 2 MIN READ

It’s one of the most common viral marketing techniques around – letting your readers, members etc send your content or services (or whatever) to a ‘friend’. They simply drop their friend’s email into a form, hit send and another lead comes your way. But could you be breaking the law?