Two of Australia’s hottest startups, Unlockd and Prospa, built a business model reliant on a single, external force which ultimately left them vulnerable.
Social media influencer startup VAMP has brought on Leo Burnett’s Todd Sampson as a non-executive director as it looks to dominate the Australian market in 2016. The appointment is quite a coup for the startup, with Sampson’s involvement highlighting the growth of the social influencer market and the shift in marketing dollars to the space.
For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.