Over the years, one thing that’s become increasingly clear about Dropbox is that it plays the long game when it comes user acquisition. It doesn’t aim to convert users to paying customers overnight or over months, but over years.
The success of every company lies in its customer base. It may sound obvious, but so often marketing and customer acquisition can be the first area where budgets and resources are slashed. This half day workshop will take students through the paces of prioritising customer engagement and retention. Students will go through the process used to find, acquire and retain customers as well as learn how to experiment to optimise their strategy along the way.