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The Piggy Back Theory. Part Three – Official Agreements

- February 18, 2013 3 MIN READ

In the last two weeks, we have looked at the preparation that needs to go into a strategic partnership and the steps you need to take for a successful meeting with a potential partner. This week we look at a critical step in forming a strategic partnership – Forming an Official Agreement.

Brains Trust

The Piggy Back Theory. Part Two – The Proposal

- February 11, 2013 3 MIN READ

Last week in Part One – The Approach, we looked at identifying a potential strategic partner and executing a successful meeting with them. Today we are going to be looking at how we go from that initial meeting, to constructing a professional proposal, that outline everything discussed at the meeting and insure’s that both parties… Read more »

Brains Trust

The Piggy Back Theory: Part One – The Approach

- February 4, 2013 6 MIN READ

Before I started shoestring.com.au and the hardcopy magazine that preceded it, I attended my first Young Entrepreneurs Unconvention. At that stage, I didn’t know about the “startup scene” in the way that I know it today, I had no connections and NO idea who I was going to even interview for the bloody magazine.