Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.
In AirTree’s portfolio, over 70 percent of our portfolio companies are B2B and very few rely solely on self-service sales to grow their customer base.
When we start asking ourselves why someone will use, pay for, abandon and stop paying for our product, we need to ask the people using our product how effectively it’s solving their problem or enabling them to achieve their objective.
I am not usually one to call out startups publicly for committing faux pas, but when a seasoned founder implements a strategy designed to exploit a group of individuals by making them work for free and creates a platform that steals the original works of journalists, claiming them as the publication’s own, it’s not cool, and quite frankly, considering the founder already has a media startup under his belt, he should know better.
Founder of E-Web Marketing, Gary Ng, The Apprentice Australia winner and real estate entrepreneur Andrew Morello, and best-selling author of Feed a Starving Crowd Robert Coorey, and have joined forces to share business strategies in a new reality show.
When it comes to content strategy, the key to an ecommerce success is education. Yes, you got it right. It means that at every point in the customer’s journey on the website, from search to purchase, we should provide information that would enrich their understanding of the product range.
We knew from early on that to build a great business we had to bring aboard the best people. But talented people are often more attracted to big companies with big salary packages. So the challenge wasn’t “How to get more money to pay staff”. Heck, in those days we could barely pay ourselves. The challenge was “How can we create something here, that they’ll never get over there?”
Australian technology and solutions company Bluedot Innovation has announced a valuable new addition to the team – PayPal’s Founding Chief Financial Officer (CFO) David Jaques who has joined the company’s board of directors as CFO and will help shape their strategic direction.
Former surf shop owner and accountant Alycia Edgar has just launched Business Performance HQ, a service that helps startups and small business owners in the Geelong and Surf Coast region with increasing productivity, profit and operation.
Before I started shoestring.com.au and the hardcopy magazine that preceded it, I attended my first Young Entrepreneurs Unconvention. At that stage, I didn’t know about the “startup scene” in the way that I know it today, I had no connections and NO idea who I was going to even interview for the bloody magazine.
Online businesses are very attractive. The idea of lying on a day bed in Bali with your laptop open and just counting the money coming in sounds amazing. Unfortunately things don’t really pan out that way. As a general rule the more your business grows, the more time it will take up, so you better get real good at multi-tasking or hire well.
Google+ is still flying beneath the radar when it comes to many business’s social media marketing plans. Yes, it is hard to believe that with the company’s tight grip on the online and offline world that the Google giant could ever hide in plain sight. But with this social networking channel, that seems to be what is happening for many businesses and social media users. I’m willing to bet that might be about to change.
Come along and find out if you have what it takes to become the first person to successfully stump our strategists! But be warned, with our depth of experience, we are not easily stumped. So make sure you bring that challenging marketing problem that has been keeping you awake late at night and we will strive to solve it for you!