Littlescribe’s app allows kids or their parents to digitise the stories they create, with the platform meshing each page together to create a book.
Taj Pabari’s FiftySix Creations is focused on educating and encouraging young innovators through workshops and built-it-yourself tablet kit.
Marketing is about values and to encourage people to remember much about your brand you have to create a compelling narrative around your product. More than a decade ago Steve Jobs said that our only defense against a noisy world was to be clear about what we wanted people to know and remember about us. That’s what marketing is about – formulating the story you want your customers to know about and then making it part of everything you do.