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Event: Crafting a Storytelling Strategy for your Brand!

- October 15, 2012 1 MIN READ

Marketing is about values and to encourage people to remember much about your brand you have to create a compelling narrative around your product. More than a decade ago Steve Jobs said that our only defense against a noisy world was to be clear about what we wanted people to know and remember about us. That’s what marketing is about – formulating the story you want your customers to know about and then making it part of everything you do.