Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.
We chat everything social media: which platform is best for different businesses? Should you invest in engaging an influencer?
From stylist to fashion designer to reality star and best-selling author, Rachel Zoe’s career has pivoted more times than a cat has lives.
Sydney startup Gather Online has raised $1 million from former Dimension Data chief Brett Dawson, who has also joined its board of directors as chairman.
Changes to the platform’s newsfeed algorithm that will result in a drastic decline in content from business, brand, and media pages being seen by users.
Sweep works through ‘Geochats’, chat rooms which are fenced in to a specific location, such as a bar or a festival, so that only people at the particular venue or event can take part.
In this episode, we explore the world of social data and analytics and the way in which companies are leveraging this to grow their business.
Blending the idea of taste-making with everybody’s love of a good happy hour and other cheap eats is Chug, a Melbourne-based website showcasing all the best happy hours and meal deals at venues around the city.
HiSmile leveraged Facebook and social influencers to popularise its flagship teeth whitening product, which uses gels and LED lighting to whiten teeth.
Finch is aiming to take millennials on a journey from splitting bills to giving them financial insights by reading into their expenditure habits.
Melbourne-based startup Listium’s online platform allows users to create attractive, bespoke lists that can be shared on social media.
Where The Exposure Co claims to differ is in its focus on audience data insights at the start to ensure the right fit between brand and influencer.
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Cribber is an app facilitating communication and compliance between tradies and site manager through a daily content “bulletin board”.
GoRepp works through using “brand ambassadors” to promote a startup’s offerings using social media, email, word of mouth, even fliers.