social media marketing
Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.
All these acquisitions seemed ‘hot’ new inroads at that time, but have now seemed to have fizzled into a quasi acqui-hiring strategy for bigger players. Apple did indeed need Topsy, but perhaps just not for social analytics. This has opened up the space again for competitors as social media practitioners have been left out wondering where to fill the Topsy void.
I used to look at my children and think wouldn’t it just be easier if I dropped you at your friend’s house so you could speak with them in person? Or why do you all ‘like’ each other’s status updates when you live in the same house?