At the moment, media startups like Buzzfeed draw in over 150 million monthly viewers. Consider that for a moment: that’s over seven times the population of Australia, and more viewers (legal and pirated) than any top rated television program receives – even Game of Thrones. Of course, such success has spawned a community of similar pop culture centred websites like Uproxx and Mic. and, closer to home, Tagroom, which was acquired by Moko Social last September.