Slexicon was started by Vito Grigorov and Andrew Iliadis both best friends since attending high School in Sydney. Forging a bond over their interest in reading the AFR newspaper and a book called Rich Dad Poor Dad. During and after high school they launched and ran a Mail order business, An events company focused on High School dance Parties/Formals as well as an innovative Charity project for Deforestation which received donations from market research companies thanks to supporters willingness to actively complete online surveys.