Brains Trust

Building the next Amazon: The race to democratise digital commerce

- November 20, 2014 3 MIN READ

The first 20 years of digital commerce gave birth to some of the most influential brands in the world — Amazon, eBay, One Kings Lane, Groupon, Zappos — companies which defined their categories, challenged conventions and shaped the online customer experience. While these companies have rightfully garnered worldwide press attention and accolades, as a result the market missed an equally important movement — the advent of SMB ecommerce.

Profiles

New hyperlocal app Swoop helping SMBs boost foot traffic

- June 17, 2014 4 MIN READ

Launched earlier this month, Swoop offers small business operators the opportunity to boost foot traffic, sales and profit by targeting customers through GPS-linked app alerts that direct them to special deals and discounts as soon as they are within close proximity to a particular store.

Other

Three in 5 Small Businesses now have teleworkers in their business

- April 4, 2013 2 MIN READ

MYOB commissioned independent market research firm Colmar Brunton to conduct a nationally representative survey of 1,005 SMEs. One in four (25%) said their employees worked ‘mainly away from the office’, one in three (32%) said they worked ‘partly from home and from the office’ and the remainder did not have remote workers.

Profiles

Melbourne Startup aims to cut the middle man from Advertising

- February 5, 2013 2 MIN READ

Melbourne based startup Find Media, aims to use self service and technology to tackle the advertising industry head on, effectively knocking out the need for agencies and allowing businesses to interact directly with publishers. On the surface everything looks promising, it’s a nice straight forward disruptive model [something we like] but what are the challenges that lay ahead for founder Lenny Manor? If there is one thing I have learnt since starting up in the media space it’s that these guys have been doing the same things for years and years and have no intention of changing – therefore change must be forced upon them. There will however be much kicking, screaming and potential sabotage though.