Ecommerce has come in leaps and bounds over the last two decades; according to eMarketer, global ecommerce sales will hit $1.5 trillion this year, and continue to grow as new technology makes it even easier for us to keep buying wherever and whenever. One such piece of technology is Pixmoto, an online video platform that connects viewers to the products that appear inside branded video; it allows consumers to easily click on the products that they like when they come up, taking them directly to the product landing page in the brand’s online store.