Despite the buzz around on-demand startups, running a business based on logistics is difficult for everyone, whether it’s Deliveroo or smaller players.
The thing about working in an office is that you can spend all morning daydreaming about what you’re going to eat for lunch, only to then get swept up in work and forget to eat until 3pm and then just eat a small, sad snack at your desk, or forget about eating altogether. The team behind HowAboutEat, the latest startup to join the ranks of Sydney’s FoodTech army, know they can’t stop people eating at their desk, so they want to make sure people are at least eating well.
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