From Frank Sinatra to Ryan Adams, Allen Ginsberg to Joan Didion, New York City is famous for the artists it’s been home to and the art it’s inspired. While artists have flocked to New York, Silicon Valley has become synonymous with tech entrepreneurship. For many startup founders, Silicon Valley has always been Mecca. Until now.
Last month Startup Daily profiled Nomad Financial, a New York-based financial services firm dedicated to startups, and looked at whether Australia’s startup ecosystem was in need of a similar firm. Australian entrepreneurs Sarah Riegelhuth and Finn Kelly decided there is, in fact, a market for such a firm and launched We Love Numbers.
One of the most difficult challenges we face as business owners is getting our pricing right. In most cases, we start by under-charging and, over time hopefully arrive at a price point that is more fair for both us and our customers. That being said, raising prices is a challenge and many business owners chose not to do it, simply because they don’t want to rock the boat or turn away potential customers.
How are you tracking? Is the financial year shaping up the way you thought it would? I hope so, but if you’re reading this and thinking ‘I have no idea’ because your books aren’t up to date, then that is a problem that needs to be tackled. Pronto. We all know that having a way to track things plays a big role in the successful achievement of any goal, and your business finances are just the same.