Over the last decade, all forms of crowdfunding – donations-based, rewards-based, debt-based or equity-based – have been embraced by early-stage startups that take extraordinary risks bringing new products to unproven markets. What we have rarely seen, however, is startups offering shares to early adopters of a product, or more specifically, startups offering shares to accelerate user adoption. This is what RocketClub, a startup headquartered in Sunnyvale, California, facilitates.