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Perception is Reality, Stop Whinging …

- November 23, 2012 2 MIN READ

Look I think we have all been there, I know I certainly have. But we need to stop being such jealous little cows in the business space, and this is directed at everyone from startups to small businesses that have been running for decades. I am talking about reality vs perception, as quite often it is not the best quality product, service or offering on the market that will actually get the media attention, the money and the customers.