Bringing together the influencer platform and cross-collaboration opportunities is Sydney startup Phlanx, helping SMBs manage their marketing and PR.
Rebecca Derrington is one of the most under-recognised entrepreneurs in the Australian technology scene. Given her humble nature, it’s not all that surprising that she’s flown under the radar. But when you do the math, Derrington has achieved phenomenal success over the past five years with her startup SourceBottle.
In every industry there are people that DO care about their clients and those that only care about the money they are getting from the clients and not protecting the brand of those clients. I have personally seen agencies deliberately not go above and beyond for their clients because of laziness and fail to add value when it is offered by publishers, likewise when it comes to a few people in PR I have personally received press releases and pitches that do not suit our publications readership and their clients target market.
We have all been there, we have built the ark and now it is time to get the word out to as many people as possible. As a startup you need to realise that because we live, eat and breathe the dream we are building we will always think that our idea and business is the best thing since sliced bread.