While a huge amount of effort is poured into product and sales and marketing, there is much less focus on pricing despite the magnitude of difference it can make.
Nuheara, the company behind the ‘IQbuds’ has announced the close of a $9 million through an institutional placement to further its product development.
Expert360 has announced the close of a $13 million Series B round, which will fund the development of new features and international growth.
Catch Group has announced the rebranding of Catch of the Day and relaunch of the platform, as the business looks to expand into New Zealand.
Using a crowdsourcing model, Aglo’s app allows shoppers to earn cash for completing gamified “missions” while they’re browsing a store.
Developing an online B2B marketplace to help architects sell their imagery to product suppliers is Sydney-startup Bookmarc.
Wattwatchers has announced that it has closed a $2 million raise to help widen the its team, reduce product costs and expand “technology partnerships”.
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
During the second episode of Always On, we look at how businesses across regional Australia are going global, and chat to Tasmanian sellers Ivory and Deene.
Last year Dan Norris, cofounder of WP Curve and Black Hops Brewery, published a book called The 7 Day Startup. In a very short amount of time the practical how-to guide on how to launch a startup became an Amazon Bestseller, going on to sell over 30,000 copies across various countries including Australia, the United States, Singapore, and Hong Kong. Towards the end of 2015, Norris started thinking about turning the 7 Day Startup idea into more of its own brand – a business, per se.
The purpose of an evangelist is to help a company, a product, a technology or merely “a thing” go from zero to critical mass. Evangelists help find and leverage the most passionate early adopters so that these particular users are so compelled; they convince their friends, family and colleagues to use what they’re using.
One of the ways to think about product evolution, the evolution of marketing and communications, or perhaps more accurately, the evolution of the overall customer experience is through “push and pull” strategy.
“Agile did indeed represent a positive step forward, but I do not believe it went far enough,” says Adam Pisoni, CTO of Yammer. [Source: First Round Review]