DigitalSorbet is the brainchild of Virtual Assistant Bronwen O’Brien, and aims to support the ever-growing niche industry of Virtual Assistants and mums providing their services while working from home. Our initial research suggests that there are at least 80,000 female VA’s globally [specifically people marketing themselves as VA’s] – an important factor to consider as this is the target market that O’Brien is going after in these early stages of the product.