Profiles

Sydney opinion polling startup Metapoll aims to be the most accurate predictor of the federal election

- February 25, 2016 4 MIN READ

Over the course of the 18 months I worked at Newspoll, the market research organisation behind The Australian newspaper’s fortnightly political opinion poll, I saw three different Prime Ministers in office, with those very opinion polls I was helping to conduct leading to the demise of two of them. But while opinion polls have developed an extraordinary power in Australian politics, their accuracy is questionable.