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Is your Business the Cool Kid in Class? Or the Nerd …

- June 15, 2012 2 MIN READ

Before your customers buy from you, they have to know who you are. You have to get in their faces, regularly. Consistently. But also meaningfully. You need to engage with them on their turf—whether that’s in the band room or the library—and talk to them about your brand. Directly. Personally.