Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar cofounder and CEO James Begley gives us the lowdown. Time and time again, we see one-off deals between […]
We chat everything social media: which platform is best for different businesses? Should you invest in engaging an influencer?
From stylist to fashion designer to reality star and best-selling author, Rachel Zoe’s career has pivoted more times than a cat has lives.
Focusing on short form video content from athletes, and helping athletes monetise it with partner brands, is Australian startup 20Four.
In this episode, we explore the world of social data and analytics and the way in which companies are leveraging this to grow their business.
Harnessing the growth potential Instagram holds for brands is Postie, integrating a brand’s Instagram content into email templates to create appealing EDMs.
In September we announced that radio and tv personality Jules Lund was set to launch TRIBE, a micro-endorsement platform that connects brands with ‘everyday influencers’. The platform has now officially launched, and at a time where the conversation around brands and their relationships with social-influencers in Australia has never been stronger.
From Pop Culture to Politics, Business to Babies – all of these high growth media startups have put in the hard work, have experienced the manic depressive up and down cycle of building and maintaining an engaged audience and are now emerging as key influencers across the Australian media landscape.
In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. How and why should we change this? Last Tuesday ThinkActChange, tackled this question.
Today we look at 50 influential people across the Australian startup space that you should know by name.
Recently I watched this short video about Influencers. It was beautifully shot but it didn’t say very much. Just some very basic observations about people who have been influential in the past. The opening line says something that I flat out disagree with. It says “An Influencer has a certain confidence that not many people have”.