While many worry that they’re going to lose their job to a robot in the years ahead, that’s already happening in an area few suspected: social media influencers It seems the age of the Kardashians is waning, replaced by artificial intelligence and digital influencers embraced by those under their influence. New research, led by Swinburne… Read more »
The world’s biggest celebrities and influencers in the world are paid more than US$1 million to post sponsored content on Instagram. UK-based social media engagement platform Hopper has released its annual Instagram Rich List for 2021, with footballer Cristiano Ronaldo the highest paid poster at an average cost of US$1.6 million (A$2.13m) for brands to… Read more »
Queenie Tan is full of financial advice. Whether it is cheap date ideas, buying furniture, saving your first $100,000, doing your tax return or investing in Dogecoin, there is seemingly no topic the 24-year-old Sydney woman can’t confidently tackle. Her posts and videos have gained her 15,000 followers on Instagram and 42,000 followers on TikTok.… Read more »
Initially built for fans to book their favourite athletes for events, PickStar has evolved into a key marketplace for brands and agencies to book athletes for media campaigns.
Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar cofounder and CEO James Begley gives us the lowdown. Time and time again, we see one-off deals between… Read more »
From stylist to fashion designer to reality star and best-selling author, Rachel Zoe’s career has pivoted more times than a cat has lives.
Focusing on short form video content from athletes, and helping athletes monetise it with partner brands, is Australian startup 20Four.
In this episode, we explore the world of social data and analytics and the way in which companies are leveraging this to grow their business.
Harnessing the growth potential Instagram holds for brands is Postie, integrating a brand’s Instagram content into email templates to create appealing EDMs.
In September we announced that radio and tv personality Jules Lund was set to launch TRIBE, a micro-endorsement platform that connects brands with ‘everyday influencers’. The platform has now officially launched, and at a time where the conversation around brands and their relationships with social-influencers in Australia has never been stronger.
Today we look at 50 influential people across the Australian startup space that you should know by name.
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