The purpose of an evangelist is to help a company, a product, a technology or merely “a thing” go from zero to critical mass. Evangelists help find and leverage the most passionate early adopters so that these particular users are so compelled; they convince their friends, family and colleagues to use what they’re using.
They only launched in August last year, but Canva this morning at a breakfast with newly appointed product evangelist Guy Kawasaki, gave some pretty impressive updates about their platform.
Canva has experienced rapid growth – becoming a daily tool for bloggers, marketers and small business owners worldwide. To date, over 4 million designs have been created on the platform, with 870 000 designs being created in June 2014 alone. They also have over 500,000 users on the application now, a number up from 330,000 just 8 weeks ago in April.