Only 50 percent of Australian SMBs have a website, while 48 percent of consumers stated they will stop considering a business if it doesn’t have a website.
Melbourne logistics company GetSwift, which raised $5 million through an ASX listing last December, has raised $24 million from a collection of US-based and local investors.
Afterpay has announced a partnership with Trade Me that will see the startup’s ‘buy now, pay later’ offering rolled out to Trade Me merchants.
Campaign Monitor has announced the acquisition of Tagga, which will be integrated to allow businesses to track and visualise customer’s behavioural data.
Bonjoro is a mobile app allowing businesses to send quick, personal video messages directly to their customers in order to boost engagement.
Twilio’s growth has come with consumers expecting more from businesses – no longer can businesses treat customers badly and expect them to come back.
Urge wants to up the convenience factor, allowing consumers to connect and transact with businesses through text rather than calls.
Across Australia’s startup scene there are many middlemen and women that are dominating marketplaces not by taking complete market share and owning the space, but by acting as a go between or a connector by building peer to peer, business to business and business to consumer platforms.
Try these 5 startup hacks that we use across our publications to make sure our traffic is flowing everyday the way it is supposed to be.
Brisbane pioneers of an industry first customer satisfaction survey tool, Client Heartbeat opened a New York office this month. Unprecedented demand from United States customers and the significant rise in enquiries worldwide spurred the decision to add a full-time team member in New York.
In a world with too many competitors and not enough resources, the only solution is for businesses to get wiser with how they create new opportunities. This class will use 4 real-world examples to demonstrate how certain companies stay ahead of the curve when it comes to online lead generation whilst the majority lags behind.
Etiquette in the workplace is not always present in most people. When starting a new business sometimes we forget that how we treat our employees plays a major part in building camaraderie in the office. Behaving in the workplace with courteousness and respect is an essential part of developing a professional brand and being recognised as authentic and likeable.
Customer loyalty and retention is becoming more and more important for Australian businesses. In an increasingly competitive marketplace, with ever decreasing customer allegiance, it can be a tough challenge, especially for small to medium enterprises (SMEs). In light of this increased competition, many businesses are looking to increase their advertising presence. But advertising is only the first step in the customer cycle. Once you have attracted a customer, you must then convert them to a sale and attempt to engage them long-term.
Before your customers buy from you, they have to know who you are. You have to get in their faces, regularly. Consistently. But also meaningfully. You need to engage with them on their turf—whether that’s in the band room or the library—and talk to them about your brand. Directly. Personally.