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Whether it’s iSelect, Compare the Market, or Finder, there is no scarcity of product comparison sites in Australia. These digital platforms have become the new ‘second opinion’ that consumers use to help them make informed purchasing decisions. Most of these types of services exist within the FinTech and insurance sectors, and are driving millions in sales for that space.
Fred Schebesta, 32, is Co-Founder of Finder.com.au, Australia’s leading financial-product comparison website. In the last six years, since entering the comparison market – one of the most highly competitive internet categories in Australia – Schebesta developed growth strategies so successful that Finder now that attracts over 250,000 unique comparisons every month. Here’s what he had to say about his entrepreneurial journey and business growth.