For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.
A lot of startups have interesting products and ideas that could end up changing the way we do something forever. Sometimes, though, startups find it difficult to get their vision across to consumers and, as a result, don’t grow as fast or go as far as they should.
Remember Jason Alexander from hit TV sitcom Seinfeld? He’s now the face of Australia’s leading online shopping site CatchOfTheDay!