Profiles

The one piece of advice Xero’s Trent Innes gives small business owners to ensure they survive

- July 20, 2019 6 MIN READ

  Trent Innes is a hero at Xero. An accountant with more than 20 years of experience, he first joined the cloud-based accounting platform’s Melbourne HQ in 2013 as National Sales Director, then in January 2016, became Xero Australia & Asia Managing Director, just a decade after its genesis on an apartment dining room table in Wellington, New… Read more »

Partner Content

A bookkeeper should be one of the most important people in your business

- October 26, 2015 1 MIN READ

No matter how good you think you are at wearing a million different hats as the founder of a startup, there is one hat that you should look to take off as soon as possible when you start your new venture. That hat, of course, is bookkeeping. Even if you are an accounting genius, as a founder it is wise to have someone on your team that is not emotionally attached to the numbers because, at times, you will be.