Once upon a time, in the dark, early days of the internet, bloggers wrote to miniscule audiences for the love of it. Now, blogging has become business, with bloggers who may have audiences of millions creating sponsored content for brands. With bloggers trusted by their readers, it’s important for them to connect with the right brand that their readership can identify with. Brands, too, need to find the right blogger to represent their name.
To overcome the absolutely unbearable agony of doing regular blog posts, I thought I’d write this post for all my fellow business owners who love creating content but hate having to constantly churn out articles because they’ve been told it’s a good thing to do.
A lot of Startups that I talk to have a blog as a standard part of their website, we do know that Blogs are great for a businesses SEO etc, but let’s be honest, when blogging is not a key part of your business [like it is ours] it actually costs you money to produce it as it takes away from time when you could be concentrating on bringing money into your business instead.