Aussie born startup Bislr today announced they have acquired San Francisco based marketing services agency Open Marketing.
Just like our B2C counterparts the biggest challenge as a B2B marketer is targeting the key platforms and mediums where our visitors are most likely to consume our content.
The Australian born Mike, Chris and Peter Sharkey launched their new venture Bislr officially last week in San Francisco. It is a new intelligent website marketing solution. With Bislr, web marketers have total control to immediately create, optimize and manage websites and campaign sites for the social and mobile era. Along with the new solution, Bislr announced that it has raised a $3.5 Series A round of funding led by Southern Cross Venture Partners. The round also included personal investments from both Tim Draper and Terry and Katrina Garnett.
So it is becoming obvious that the ClickFrenzy.com.au situation is a bit of a failure. For the uninitiated, this was a big e-commerce push from the big Australian retailers to discount and make some big pre-christmas sales. People on Twitter are putting this down to all sorts of things, including the lack of an NBN. But I thought it would be worth clarifying why it is actually failing. Since clickfrenzy.com.au is offline right now, I can’t do any actual analysis on it, but I can make some educated guesses as to what is going on.