News & Analysis

GoldieBlox v. Beastie Boys: The issue is legal not ideological

- November 29, 2013 4 MIN READ

Recently, US-based toy-making startup GoldieBlox created a video advertisement for their impressive line of engineering toys for girls. The advertisement, however, has caused a bit of a ruckus because the background song they used in the advertisement is the Beastie Boys’ ‘Girls’ – but with lyrics changed. And now we have a legal issue of copyright infringement spiraling out of control.