Starts At 60, a digital media platform aimed at the baby boomer market, yesterday announced a strategic investment from Seven West Media. Seven has acquired a 33 percent stake in the business to help support further expansion in areas of content, technology, and operations for the Starts At 60 team.
Starts At 60 is an online platform allowing over sixties to blog, share posts, and engage with others. It’s like Mamamia for the oldies. The platform also has an editorial team that works to bring together what over 60s want in the media, identifying their interests with tailored and engaging content.