A compelling information memorandum for investors should provide a clear and concise description of the business and opportunity.
The technical implementation of a project is not what many startup’s business founders think they should be too involved in. This holds true not only for startuppers, unless one of them is a technical expert, but also for angel investors, who, even if versed in development-related technicalities, have no means or time to control the project’s implementation, and thus, hedge their technical risks.
Given the risk-adverse investment culture in Australia, startups are finding new ways to promote themselves to business angels who can provide financial backing. Getting the first investor to believe in your idea as much as you do is usually the biggest challenge; but once that’s successful, angels can convince other backers that your startup can and will succeed.