Today, Alphatise officially announced that it was relaunching the platform as Alphatise Corporation and will be led by Pearson, now the sole founder and CEO of the company. The new corporate structure also includes some of the company’s original advisors and investors like Hugh Bickerstaff and Zhenya Tsvetnenko.
In March, I wrote an article about Bidz Direct, in which I stated that the startup’s biggest challenge was going to be the bad press surrounding another startup playing in the same space Alphatise. I also said that co-founders Phil Tran and Zaven Matevosian would face some tough questions as they prepared to launch their platform and raise funds.
It is not very often that your biggest challenge as a startup ends up being the bad press surrounding another startup.
Co-founded by Australian entrepreneurs Paul Pearson and Richard Frey, Alphatise is set to bring the power back into the hands of consumers when it comes to product pricing. Launching in May this year, Alphatise creates a unique marketplace in which consumer drive deals on items they want and suppliers sell items based on market demand.