Advice

Perth startup Buzzy looks to take on Airtasker by building a sense of trust and community between users

- April 28, 2015 2 MIN READ

Thanks to the internet, we are living in an age where there is almost no chore that can’t be outsourced to someone on the internet, no matter how boring – from lawn mowing to kitchen cleaning to doing laundry, someone will be willing to do it for some extra cash. Though Airtasker and Gumtree seem to have the task outsourcing market sewn up, a Perth entrepreneur has launched a new platform called Buzzy.

Advice

Growth Hacking [how to get more customers with less spend]

- October 3, 2012 4 MIN READ

I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.