Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.
The ACCC is launching an inquiry into the impact of digital platform providers like Facebook and Google on competition in the media and advertising markets.
Muzaara is a marketing platform designed for ecommerce clients, making it easy to create advertising campaigns on Facebook and Google.
We knew that in launching easyshare we would need to be tactical in our approach to engage with the 4 million Australians currently living in sharehouses.
Wrappli is an app matching drivers to advertising campaigns based on their driving habits, allowing them to earn cash for wrapping their cars in brand ads.
Norbit creates branded loyalty apps for shopping centres, allowing customers to earn points and prizes from shopping in store.
Oovvuu reads hundreds of thousands of articles daily from global publishers and matches them with relevant video content from broadcasters in a bid to tell the news in “a more informative, immersive, and engaging way”.
BOP Industries creates holographic content specially tailored to a client for use at an event or space, also supplying them with projection devices.
Scaleup Mediafund, a fund providing media ad inventory for equity, has announced food ordering and payments platform Hey You as its latest investment.
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Just a few weeks after leaving her post as VP of Twitter’s APAC business, Aliza Knox has been appointed chief operating officer of adtech startup Unlockd.
Postr provides a platform for mobile network operators to show customers personalised deals and offers on their lock screens in exchange for a certain amount of free mobile data or extra credit.
Looking to turn the second screen into an asset is Australian startup Path 51, a system which allows advertisers to serve ads on a viewer’s second screen through Facebook or Google ads, synced in real time with television and radio commercials.
Yesterday News Corp Australia, FOX SPORTS and NOVA Entertainment announced the launch of their new initiative called the Scaleup Mediafund.