Unlockd has announced the launch of Unlockd Loyalty, which gives users the chance to earn rewards associated with loyalty programs for viewing curated ads.
Media Agencies sell and buy on behalf of their clients, and when it comes to “making a deal” and paying publishers revenue, I am not going to deny that it doesn’t happen and that in a lot of cases it is not lucrative to the publishers. It is. But as a publisher that has a publication which focuses on startups and small business, I see a big problem in the industry – I have been told “that’s how it works” and that may be so, but I feel that the advertising world online in a lot of cases full of lazy people that do not seek to look outside the box and deliver a one dimensional product taking no responsibility in actually helping grow their clients business.
Leading online travel site, Wotif.com is trialing TXT4Coffee’s unique advertising solutions and will be one of the first companies to use what is the most advanced hyper-geo targeted mobile advertising platform developed to date. The ads themselves are targeted and personalized to increase the relevance and context to the viewer, leading to better rates of engagement. The ads are designed to engage the end user through the integration of their own name in the ad making for a more personal experience.
Video is fast becoming the best and most effective way to get your message across when it comes to a startup that sells most products and services, the ability to gain a persons attention with both sight and sound is extremely powerful, and if done correctly can deliver the message that you are trying to get across in less than 30 seconds.
We have an exclusive offer for a limited number of companies to be involved in a new project we are backing, sending video blogger Simon on a 20 day, 10 city trip across the best startup hubs in the US. This 10 part series will be a REALISTIC look on what is happening in the US for Australians.