Today Aussies are embracing their sports gear as their go-to fashion item and apparel brand Cycology is cashing in on the action.
Alisha Geary has been inspired to blend the old with the new and is set to launch Faebella, an ecommerce platform selling a range of activewear featuring the work of Indigenous artists and their stories.
To decrease the number of broken phones in at least one area of activity, Chapman designed special activewear called PocJox to enable gym enthusiasts to train hands free. PocJox is a compression underwear with two sweat resistant pockets, one to hold your phone and the other to hold your credit card, keys or cash.
Bondi-based biomedical engineer Ryan Savitz and marketing executive Ari Segal, after experiencing near-misses with oncoming traffic whilst running at night, decided it was time for a new line of activewear that combines fluorescent reflective materials with LED technology to enhance safety for night runners and cyclists.