Last year Dan Norris, cofounder of WP Curve and Black Hops Brewery, published a book called The 7 Day Startup. In a very short amount of time the practical how-to guide on how to launch a startup became an Amazon Bestseller, going on to sell over 30,000 copies across various countries including Australia, the United States, Singapore, and Hong Kong. Towards the end of 2015, Norris started thinking about turning the 7 Day Startup idea into more of its own brand – a business, per se.