Rushfaster is perhaps one of the least talked about Australian ecommerce success stories. The company is a niche online retailer that is focused on products and information that fall into the categories of everyday carry and lifehacking.
“Our products improve your daily travel or leads to a more successful, organised life,” explained cofounder Daniel Clark.
Clark and his cofounder Joe Vuong have together built a community of amazing founders, creatives, designers and professionals through products and knowledge, looking to help this community get on with building the things they’re passionate about.
The company launched back in 2004, with Clark and Vuong completely bootstrapping the venture from day one. The million dollar plus company is also completely profitable and is therefore able to fund its growth plans, while staying profitable.
To attract customers to the platform, Rushfaster uses techniques such as customer experience marketing.
A classic example of their grass roots style can be seen over at the site’s YouTube channel, which reviews bags, clothes, and accessories for the publication and garners thousands of eyeballs in the meantime.
Essentially, Customer Experience Marketing is really just about putting your clients at the forefront of your company’s marketing strategy. The days of listing features and benefits of products to make a sale are gone. Customers expect an experience when they shop online or otherwise nowadays; a personalised one.
This is one of the primary reasons that Rushfaster uses MOO for its marketing materials and business cards.
“MOO makes it effortless to set up a new team member with business cards that catch people’s attention,” said Clark. “When our team members hand out their cards everyone loves them and comments on the unique photo that’s on that back of each and every card.”
“More established companies usually have, ahem, rather plain cards and I’m pretty sure most people have card envy when they get our MOO ones.”
In addition to cards the company also uses MOO for branded materials like letterheads and postcards.
When Rushfaster needs branded printed material like letterheads and postcards, everything can be handled in a few minutes at a very low cost.
“This means we have more time to focus on our core business,” Vuong said. “That’s essential for smaller teams like ours. We’d never change, it’s just too easy.”
Featured Image : Rushfaster Founders | Source: Supplied