Did you know one of the most important factors in our success, lies in our ability to prepare to fail? What do I mean by that? It‘s really quite simple. Even the most successful ads and sales letters fail the majority of the time. In fact, I can send out a sales letter with a 99% failure rate
Today I want to chat a little bit about advertising. I have been noticing a change in the way that media buyers are talking with media agencies. In the future companies will be wanting a lot more than just pageviews and exposure for their brands. They will be wanting guaranteed return on their investments, this means a couple of things for publishers.
The 2012 Unleash Your App competition reached more than 6,000 university students, culminating in entries from 10 different universities across Australia, including the University of the Sunshine Coast, Latrobe University, University of Melbourne, RMIT University, Monash University, Swinburne University of Technology, Australian National University, University of Technology Sydney, University of New South Wales and University of Western Sydney.
I questioned in last month’s blog whether the marketing and sales work we had done to date were going to be enough to successfully launch goParcel. I also mentioned that I believed many start-ups underestimate the time it takes to break through the noise and gain the attention of potential customers. This has now been proven.
With the last day of school today for many young high school students, there is bound to be many mixed emotions from sadness at closing a big life chapter, happiness to be growing up and more than anything nerves for the upcoming HSC exams. These were exactly the emotions felt by two young women who sat their HSC just a few years ago but who today are making waves in the business world. Erin Young and Jane Lu were two ambitious students who through hard work and dedication achieved UAI’s (today known as ATAR) of 99.55 and 99.45 respectively.
Engage and grow your social media audience with images. If you are not following that advice, then you need to reconsider your social media marketing strategy. When it comes to social actions like sharing, liking, and commenting; photos rule. Look at the amazing growth of social networks like Instagram andPinterest. The popularity of these two social channels alone should get your photo marketing engine into overdrive. Let’s take a look at a few strategies for using photos on Facebook, Pinterest and other social marketing channels.
New online startup Talking Elf is on a mission to get friends reconnecting when they are together, saying that way to much time is spent on smart phones when people come together instead of connecting through conversation.
Yesterday the Australian Competition and Consumer Commission (ACCC) launched a one day internet sweep to catch out websites that are flaunting consumer rights or actively misleading customers with their own non-compliant refund policies. If caught out, fines could be as high as $200K for individuals and $1.1m for businesses. But illegal refund terms are just the tip of an iceberg that could sink non-compliant small businesses altogether.
The movement has been spreading and now it is time to return to our home state and hold what we hope is our biggest and best event yet! On Thursday 11th October we will getting together to spend an evening being empowered, inspired and motivated and we would like to invite all melbourne ‘extraordinary’ women to join us.
Online advertising in Australia exceeded $3billion for the first time this year . With the social media revolution and the rise of Pay Per Click (PPC) dominating the minds of many CEOs in Australian businesses, the humble display ad is often discarded as irrelevant. But should this really be the case? Leading online marketing services company, ReachLocal explains why small businesses in Australia shouldn’t be so quick to dismiss display advertising.
Having a good look at your business plan (especially your Vision/Purpose) can be incredibly valuable as the first step. Closely examine what your intention is for your business, as well as its goals. If your vision is to be the most widely sought after lawn moving business in Sydney you may need to consider that there is a lot of competition out there and you will have to price your service accordingly.
“I was at my cousin’s wedding and I did a backflip on the dancefloor, landing the first one effortlessly. But the second one went horribly wrong,” he says. On the second flip, Westerweller landed on his head and sustained a bulging disk in his lower back. “I was lucky not to break my neck,” he says.
Would you fund a book about Cupcakes and Sexy Men. That’s exactly what Babe Scott is asking people to do in her current Kickstarter venture in which she is seeking $18,000 to bring her Cookbook slash Soft Porn combo to life. So what can you get for funding this?
In business, nothing is certain except taxes and change. Whether you are creating a startup, buying an existing company or well into your small business journey, it’s important to remember that how well you manage change may well be the difference between a long-term, sustainable business and a ‘if only’ statistic.