The need to be constantly creative in the workplace can be exhausting. In fact, one of the most common challenges faced by those that lead marketing and design teams is ensuring that the members of those teams are contributing to the creative output of the company and, in turn, contributing to growth for both the brand and its clients.
Learning methods to implement within the workplace that will inject the right dose of creative inspiration into your team is important. Of course, there are many factors that will determine how to do this successfully, such as team size, company culture, and the age of team members, but if you master things correctly, you will set your team up for creative success and get them thinking both creatively and strategically every day.
There are a number of ways to do this:
Allow employees to have their own side projects
When you give employees the opportunity to pursue their own passions within the workplace, you help foster a lot of creative energy within all individuals across those teams.
Major technology companies do this type of thing really well. For example, LinkedIn has InCubator, a program that gives its engineers time away from their regular work schedules and allows them to work on their own product ideas. Apple also has a similar program it calls Blue Sky, allowing team members to spend a few weeks on their passion projects, while other juggernaut tech companies like Microsoft also allow employees to build their own products using the company’s products and resources.
Whether you as a manager, or the wider company, engage in activities like this to help build new innovations for the company or you design it simply to let individuals have their own creative freedom throughout the day, your business is going to benefit from it.
In fact, a recent MTV survey with Millennials on the way they act at work found that 78 percent believe it’s important to have a side project that could become a different career. It’s definitely something to think about – better to have someone great for a short time than someone average working in your business for a long time.
Go on excursions
Sometimes you just need to get out of the office and seek a creative muse.
Taking your team to the latest exhibit at the local museum or art gallery is a great way to keep them inspired. Even live performances like musicals and plays can serve as a major creative power up.
You don’t even have to spend any money – head on down to the local graffiti lane or have lunch in some cool city gardens. It is amazing what just getting out and seeing scenery outside the office can do for the morale and mental stimulation of your team.
Invest in education
A curious design team is a ‘creatively fit’ design team. By encouraging an environment of curiosity, you help to open your team up to more possibilities when it comes to their design work.
Look at possible courses that you can send team members to that will keep them up-skilled as creatives. Check out events that may be coming up in your industry – is there a prolific designer in town responsible for creating a well known platform? Maybe they are giving an upcoming talk at a local university.
Invest in your people and they will help grow your business.
At the upcoming Pause Fest 2016, set to kick off in two weeks, there will be plenty of chances for attendees to get ‘hands on’ and learn ways to effectively roll out techniques like the ones above into their own businesses. There will be activities where people can show their skills, meet new collaborators, and learn new things by doing.
General Assembly, The Foundry, Yoke, and Spendlove and Lamb are just a few of the sessions to feature activities that will help you to be more of an inspiration to your creatives teams.
Pause Fest 2016 will take place at Federation Square on the 8th – 14th of February 2016. Tickets can be purchased here.
But hurry, time is running out!
Featured image: Pause Fest Event | Source: Supplied