So you’ve decide to start up your own business. You’ve got your plan all set, picked out a great business idea that’s sure to make you some extra money and let you enjoy doing it, and are taking the final steps to succeed. But there’s one thing that you simply can’t afford to ignore, and that’s good website design.
Just like our B2C counterparts the biggest challenge as a B2B marketer is targeting the key platforms and mediums where our visitors are most likely to consume our content.
It was meant to be a compliment from a friend, but I couldn’t have been more insulted. Content? You called me content? I was furious. How did this happen – how did I get to this null and void place in my life were I so lazily had become ‘content’! At what point had I let go of all my dreams and passions to wallow be drowning in this self centred (and clearly obvious to those around me) wallowing pit of cContentment! All in all I was shocked and extremely worried!
Australian consumers are more critical of companies on Facebook than on Twitter, according to new data from customer service comparison site ServiceRage. ServiceRage tracks customer feedback, via social media, to 66 Australian banks, general insurers, energy companies and health insurers. Last week, ServiceRage added public posts to the companies’ Facebook pages to its long-term analysis of consumer tweets.
Certainly, many successful people have used different techniques to become successful. If you look at Tony Hsieh of Zappos and Richard Branson of Virgin, there are characteristics that are quite different. There are a few important characteristics in the brains of these successful individuals that you may want to explore for yourself.
Market research is particularly good at analysing past performance to predict the future. If we were researching teapots for example, there might be reports out there on how many teapots there are in the world, how quickly they were being produced, in what colour and of what materials. No doubt the numbers could also be segmented into those with round stout bodies versus those coming in octagonal shapes. You could then conceivably predict how many round stout, red teapots will be produced over the next 3 to 5 years.
Australia’s only national coworking community The Hub, has opened it’s pop up space on William street last night ahead of it’s official launch on the 23rd of May. The Building 101 William Street is part of the City of Sydney’s spaces that are to be used for the growing startup, creative and technology businesses in the city.
To overcome the absolutely unbearable agony of doing regular blog posts, I thought I’d write this post for all my fellow business owners who love creating content but hate having to constantly churn out articles because they’ve been told it’s a good thing to do.
It is almost impossible to find a date in the calendar that has not been chosen to be a remembrance or observation day of some description. Later this month we have International Sword Swallowers Awareness Day, while November 4 sees in National Chicken Lady Day (proclaimed by President Bush) and just two days later, National Men Make Dinner Day. Well this week is Privacy Awareness Week and the Privacy Commissioner, Timothy Pilgrim, has take the opportunity to send very stern warnings to businesses that do not change their privacy practices to comply with the new privacy laws which take effect from April next year.
Automating your business could play a critical role in the success or failure of your new business venture it has been claimed. According to Matt Barrie, chief executive of Freelancer.com.au, the world’s largest outsourcing marketplace, entrepreneurs should aim to automate as much of their business as possible leaving them free play a more strategic role within their organization.
Is your business considering Facebook mobile advertising to increase brand awareness and sales? Setting aside part of your social media marketing budget for Facebook mobile ads is a smart decision. Here’s a few tips to ensure your choice to advertise on this social network delivers a good ROI and meets your company’s benchmarks.
Upcoming events with She Inspires for Small Businesses, including networking with State Parliament Minister for Small Business.
AAPT, Australia’s leading wholesale and business grade telecommunications carrier, has selected OrionVM’s locally-developed wholesale cloud platform to complement its existing private cloud strategy. The Connect Cloud Platform, powered by OrionVM, is being delivered through Connect.com.au.