If you operate your startup from home, you may be able to claim some (or all) of your home office expenses as a tax deduction in your tax return. These expenses can include rent, electricity, furniture, equipment, and more.
Last week, a small group of us got to tune into a live stream from New York. Peter Thiel was launching his new book Zero to One: Notes on Startups, or How to Build the Future. Many things were discussed from disruption models to the future of sustainable food.
When you’re starting a company, time and resources are limited, and your budget may not extend to a PR agency or full time communications professional. In my experience, what you do need is to draw from the inner growth engine that you’ll find in the best PR professionals – hustle.
Startup founders should be looking for on-brand employees with passion, excitement and a desire to follow the leader. Leave drones with no dreams to the corporate world.
For many, at least here in Australia, the reality of your startup endeavour is one that will be tackled part time. So how do you go from being a consultant, marketing manager, engineer, lawyer or saleswoman, to being a CEO?
As manager of Student Entrepreneur Development at UNSW, I am often asked about the best way for students to learn ‘entrepreneurship.’ The answer, in my opinion, is by actually being an entrepreneur: by founding and running a startup in tandem with studying a degree, and actually encountering the same challenges, risks, and rewards as a real entrepreneur.
A self-examination guide for Seed and Series A startups
You have to hand it to Apple, they have absolutely nailed the customer experience, from the moment we receive that weighty white box (that screams ‘premium’) to the moment we turn on our gleaming new iPhones, our experience with Apple is a series of ‘wow’ after ‘wow’.
Social media has radically changed the way we connect with the consumer, making it one of the most powerful media platforms in digital marketing. With the power now beginning to shift heavily in the consumer’s favour, it’s forcing brands to rethink how they will spread their brand message.