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Nescafé calls for startups to enter pitching competition for chance to win $15,000

The latest company to enter the startup space by way of a business building competition is Nescafé, which is calling for entries to its Headstart pitching competition.

Nestlé’s Nescafé, an instant coffee brand, is giving NSW startups, budding entrepreneurs and, well, anyone with a vision that needs funding the chance to win $15,000 to put towards bringing their idea to life.

The competition is calling for all kinds of entries, whether they be an arts project, a social cause, tech-based innovation, game, or a blog.

Ideas already submitted include an app that would help users compile the cheapest shopping list and come up with recipes for the groceries they bought, a vending machine selling paleo products, a non-toxic waste burner that recycles the burned materials to make fertiliser, and a wind-powered water heating and storage system.

Nescafé is holding ‘Inspiration Sessions’ for those interested in applying at the University of New South Wales (UNSW), including a talk from Jake Smyth, founder of the Mary’s Burgers chain, on how he built his business.

Ten applicants will be chosen to pitch at the finals event at UNSW in September, with judges picking nine finalists and the last spot going to the People’s Choice winner.

On the judging panel will be Rebecca Dobbins, head of marketing at Nestlé Beverages; Frank Coeta, senior council at the UNSW Innovations Center, and a representative from digital agency Reborn.

Entries close August 24.

Image: Comedian and Headstart ‘chairman’ Nazeem Hussain. Source: mspiration.





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