News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Online book publishing platform Tablo releases new app for readers

Digital publishing platform Tablo has released Tablo Reader, its first iOS and Android app, giving readers access to a vast collection of new books.

Founded in 2012, Tablo is a social network of sorts for up and coming authors, who can post works in progress and get feedback from other authors before publishing to platforms like iBooks or Amazon.

The app now allows readers easier access to the process.

21 year old Tablo CEO Ash Davies, who founded the platform after having difficulties trying to publish his own novel, believes the app can disrupt the traditional publishing model by allowing readers to take part in the writing process.

“There’s something exciting for readers about being part of that creative journey. We’re used to the suspense and cliffhangers on weekly television programs – it’s what keeps us hooked  – and we’re bringing that same experience to readers,” Davies says.

The suspense part, at least, is a bit of an old school idea – serialised novels were all the rage in the 1800s, with books by authors like Charles Dickens published in instalments in weekly magazines.

In terms of quality of work being produced, self publishing has been a bit of a grey area in the past few years with the rise of the ebook, so Tablo allowing authors to get feedback and see what’s getting clicks and what isn’t working can only help. The app makes it easy for users to decide what to read, giving them the ability to browse by synopses and opening lines and then swiping to read.

Davies believes the platform can create bestsellers.

“Tablo is becoming a place for readers to discover, and for authors to be discovered. Today’s best musicians and filmmakers are uncovered on platforms like YouTube. We’d like to see the next generation of bestselling authors uncovered on Tablo, through the Tablo Reader,” Davies says.

After closing a $400 000 seed round and inking a crowdsourcing deal with the Australian publishing house Pan MacMillan last year, Tablo currently boasts over 20 000 authors from 130 countries writing and publishing on the platform. It could just be well on its way to creating the next big publishing phenomenon.





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