The process of Sales Scripting gets the 1987 PC game treatment
Remember back in the late 80s and early 90s when we used to have text based computer games on the PC?
You had games like Amnesia (1987) that were entirely non-graphical and completely text based. And then you had those that mixed in the graphics but were principally played entirely through text prompts like the highly viral and perhaps one of the first hugely pirated computer games Leisure Suit Larry (1987).
I remember still playing Leisure Suit Larry games in 1997 when we first got a PC in the house – good times.
It seems the folks over at my favourite out of the box sales and marketing agency – Strategic Anarchy founded by Leela Cosgrove and Gulliver Giles – are bringing back the 80s inertia with their new product, Sword of Sales.
Sword of Sales is an 80s-esque PC based game that you play through typing in text prompts. It is a ‘choose your own adventure’ of sorts that uses a Game of Thrones type setting. The game is really fun, and to play from start to finish will take a user around 30 minutes.
What’s genius about the game is the education that is integrated throughout the story. It’s sales coaching without the suits and the snake-oil, and is applicable for anyone at any stage in their business.
The team at Strategic Anarchy are regarded as having some of the best sales coaches globally, with stalwarts such as Frank Kern regularly outsourcing the sales focused training within his coaching programs to the Melbourne based company.
In general, around 80% of sales people I have met are pretty average because they don’t quite understand the science around sales, and the difference between sales and account management. There is a HUGE difference. When you are starting up a business, before you have accounts to manage, this is when you truly see what sales and business development is all about.
At the very beginning of a business the sales process is a science. And talking to many startups and even small businesses as I do daily, I have seen first hand that people don’t understand the science. They talk shit and LOVE having a chat about their vanity metrics.
Strategic Anarchy doesn’t do vanity metrics. It is obvious that a lot of effort has gone into the creation of this tool. My favourite feature is that, at the end, you have basically developed a sales script.
One of the most common mistakes we all make when it comes to sales is not being able to articulate correctly the value of our product. That’s not because we are stupid, it’s because doing so is a skill that needs to be learnt. With the use of some “anti-modern day” tech, Sword of Sales does this for you.