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Nancy Duarte reveals secret structure of great talks

Though they took place in very different contexts, both Martin Luther King’s “I have a dream” speech and Steve Jobs’ iPhone launch have one thing in common – they were extraordinary presentations. In this talk (filmed at TEDxEast), Nancy Duarte reveals what it takes to make a powerful call-to-action. 

Whether you’re an aspiring startup founder suffering from stage fright or an entrepreneur looking to make a million dollar sale, this video is sure to enlighten.

Here are some quotes from the beginning of the video (and it only gets better):

“No matter what business you’re in, you’re going to give presentations – whether it’s one-on-one presentations, or presentations at conferences. And if you’re not learning how to give great presentations, you’re killing your business.”

“…world-class presenters look like they’re winging it, but they’re heavily rehearsed.”

“[A presentation] starts out establishing what is. You have to set this baseline of what’s currently on the table. What the problem is. What’s the elephant in the room? What’s happened that’s brought us to this point?”And then create this call to adventure by creating this contrast between what currently is, and what could be. What could be in the future? What it could look like with this roadblock removed. What it would look like with this initiative resolved.

“There’s this instructional device between what is, and what could be. What happens is, suddenly, what is does not look as appealing as what could be with your idea adopted. So that contrast starts to make the status quo undesirable, and this new place in the future more desirable. And then you have a call to action close to the end, but then you can’t end at a call to action. You actually need to establish a new bliss.

“So your summary, or your conclusion should explain how amazing the world is going to be with your idea adopted. Or how great the company is going to be. Or how great your life is going to be if you do this thing. And the principal of recency states they will remember the last you said will be remembered more than anything in the middle. So you want that last thing to be amazing, and it be a comment, of a bright hope of a future.”

Startup Daily