Unpaid Overtime: New app for the overworked employee
If you’re one of the 3.4 million in Australia working far beyond your 9 to 5 agreement, and worse, being under-compensated for your extra hours, then new app Unpaid Overtime is here to serve you justice!
The app is designed to benefit users across Australia (and eventually worldwide) – who are working excessive overtime hours without fair pay or time-off in lieu. Unpaid Overtime calculates and records the number of extra hours worked; and the recorded information can then be saved to the user’s device, sent as an email or shared across social media sites such as Facebook and Twitter. The app aims to be a tool for people to build a compelling case to be compensated for those extra hours or be granted time-off in lieu.
Left-leaning think tank, the Australia Institute believes Australians outrank other Western countries when it comes to working overtime. Latest Australian Bureau of Statistics figures show approximately 34 percent of the nation’s 10.1 million workers put in extra hours through the week. But for around 850,000 workers, there is no financial reward or other inducement.
While a bit of extra hard work is good, it’s gone too far. The phenomenon of unpaid overtime is having a detrimental impact on workers’ lives with consequences including depression and other mental health issues, alcohol and substance abuse, lack of exercise and unhealthy eating habits, and disintegration of interpersonal relationships.
Founder of Unpaid Overtime, Monty Dean says the motivation behind building the app was to address this problem and help Australians restore balance in their lives. He knew all too well the effects of working long hours for no extra benefit.
“The concept of creating an app to address this growing social concern came about from discussions with my wife and business partner Laura Dean where we identified the problem of my own predicament and wanted to help others in a similar situation,” says Dean.
He adds that bootstrapping was the best option for them to get the app off the ground from concept to product. They’ve spent AUD$9000 on the app so far, with additional funds to be released for marketing and advertising.
“We considered raising funds through loans or business partners but ideally were very keen on being able to finance our own way for the app and escape paying high interest rates for business loans,” says Dean.
“We started building this app initially by doing a lot of mind mapping and brain storming, in this way we were able to capture as much information as we could and to gain a better idea into the functionality of the app. Once we had a good understanding of this, we were able to wire-frame the screens and hire a local developer from Cloud Down Under to code and create the app.”
They recently hired a marketing specialist company SponsoredLinx to market the app, and will be focusing on a well-structured Google Admob advertising campaign as well as continued ongoing optimisation of the app to generate downloads and revenue. Social media will also play an important part in marketing the app with users being able to share results and data with their peers and friends – encouraging more users to download and buy the app.
Unpaid Overtime will be available to download for free, and users can upgrade to the paid version for more features.
“The free version will generate downloads and will be monetised through advertising and in-app upgrades encouraging users to download the paid version of the app,” says Dean.
The response to the app concept has been very positive with numerous people commenting that they identify with working extra hours themselves or knowing others who are overworked.
“We are expecting this application will appeal to the many millions of Australians who currently work extra hours with no compensation,” says Dean.
“As the app addresses this growing concern, we believe it will become quite popular as more and more people want to change their current circumstances for the better and achieve a better work/life balance where they are happier, healthier with more time to spend on the important things in their lives.
The app is due to be released early next month in Australia, and will enter international markets where work/life balance is a problem – namely the UK, US and Canada – with future releases of the app in China, Japan, Brazil and Russia.